Your Internet marketing strategy will determine your success. The effectiveness
of traditional advertising media has changed over the last decade. Ten years
ago if you needed a plumber you probably grabbed the Yellow Pages, what would you
do now? Sure some of us still use old media out of habit but to compete it's
important to be found in the places most people go to find information.
A
TV executive once said that in the 80's a 30 second advert played 3 times on a single
day on terrestrial TV would reach 90% of the UK's population, but now i
f
it was played 10 times a day for a month it would still only penetrate 10%.
Twelve
months ago search resource systems used completely different rating algorithms.
As the content of the web grows so does the need to categorise and filter it differently.
A business ignores these changes at its peril. An income derived from the
web can disappear fast if it is not protected through diligent and constant attention.
Proactive PromotionAdvertising
and optimisation is limited too, at best it can put you as a choice in front of
more people interested in your product or service. Reaching the top of searches
means nothing if they do not buy. To reach the tipping point in your business
you need to create buzz and that comes from breaking out of the ordinary SEO traps
and using the spirit within your business to develop the thing that makes you unique
(the 'USP' as PR wizards call it).
Getting Your Site
Right!When looking for a product or service are you i
mpressed
by poor quality design, spelling and grammar errors? Of course not, even if
it's not important for the product we recognise and reward effort. A restaurant
with a pleasing website is more likely to win visitors from the web than one that
doesn't.
The best optimisation is to make sure your website delivers the
message your customers want to receive. Whether visual, textual or through
video providing the information they need to make a buying decision is a primary
consideration. Search systems will find and rate your site using their own
criteria. It will never be in their interest to promote poor quality websites
so your primary task is a good quality and easy to use website.
How can Planetweb Systems Help?We can help
as consultants or we can take care of the entire process for you. If you have
web designers and authors we can assist them. If you already have a website
we can provide a strategy to i
mprove it's position. If
you have no expertise onboard and no website we will build in optimisation right
from the start ensuring your products gain the maximum amount of attention in the
shortest possible time.
Please click here to contact
us now.